2022: A Good Media Year Ahead
The year ahead should see further positive gains if the momentum remains unbroken.
Media buying in Pakistan
Media Buying in 2021
Interview with Benish Irshad, COO, Starcom.
Documenting the untold story of advertising
A review of The Dawn of Advertising in Pakistan (1947-2017).
3 threats to large media planning and buying agencies in Pakistan
The role of media planning and buying agencies is evolving and large agencies in particular will have to adapt quickly.
The best laid plans – How relevant are Pakistan's media planners?
Media planners and advertisers have to keep up with changing media consumer habits in order to remain relevant.