Preparing for the Next Phase in the Media Agency Ecosystem
Farhan Khan, CEO, Brainchild Communications, on the untapped white spaces in the media ecosystem.
Media buying houses in Pakistan
The Might Of GroupM
Interview with Naveed Asghar, CEO, GroupM Pakistan.
“I have learned that we have to locally develop our clients”
Aleem Durrani, Founder & CEO, Media Pulse, speaks to Mariam Ali Baig about the media landscape post-pandemic
Impact of PAS on Pakistan's ad scenario
Interview with Haroon Bashir, the former Chairman of the Pakistan Advertisers Society.
3 threats to large media planning and buying agencies in Pakistan
The role of media planning and buying agencies is evolving and large agencies in particular will have to adapt quickly.
The best laid plans – How relevant are Pakistan's media planners?
Media planners and advertisers have to keep up with changing media consumer habits in order to remain relevant.