Aurora Magazine

Promoting excellence in advertising

media

Let the Music Stream

Let the Music Stream

Despite the algorithm, the ways we discover and consume music remain influenced by relationships and sociocultures, writes Laila Dodhy. Published
Uncool, But Oh So Valuable

Uncool, But Oh So Valuable

Urooj Hussain on the dangers of ignoring Gen X and Millennials in the media mix. Published
Trial by Algorithm

Trial by Algorithm

When corporate failures and vigilante deeds collide, online crowds become the judge, jury and myth-makers, writes Alifya Sohail. Updated
Climate Speak: Look Who’s Talking!

Climate Speak: Look Who’s Talking!

Afia Salam on how regional and digital media are driving the climate change narrative, leaving mainstream outlets to play catch-up. Published
Digital Nightmares

Digital Nightmares

Farieha Aziz argues that the newly instituted National Cyber Crime Investigation Agency and the creation of a Digital Rights Protection Authority will do nothing to protect the rights of ordinary citizens. Published
Fear and Mediocrity

Fear and Mediocrity

Ruled by fear, agency people opt for the mediocre. Published