Aurora Magazine

Promoting excellence in advertising

McKinsey Quarterly

Cracking the Gen Z Code

Cracking the Gen Z Code

As they weave across the digital ecosystems, brands will have to adjust their advertising playbook for Gen Z, writes Faiza Musawer. Published 17 Mar, 2025 10:09am
Awaiting Sunrise

Awaiting Sunrise

What are the factors preventing Pakistan’s pharma sector from becoming a ‘Sunrise Industry’? Published 22 Apr, 2021 01:10pm