Striking a Spark in the Local Market
Sparx enters the local smartphone market.
Maya Ali
Lux – The Constant Star
The summer 2023 campaign reveals Maya Ali as the face of Lux.
Kashmir take a new positioning
With their new logo and packaging, the company is targeting anyone and everyone who is young at heart.
She’s (not) that girl!
The new Lux girls, Mawra Hocane and Maya Ali, lack star power, aura and an established celebrity status.