“We are trying to provide every market segment with a good product at a reasonable price” Zeshan Qureshi, CEO, Sparx Smartphones and Xmobile, speaks to Aurora about the growth of Sparx, the hurdles the telecom sector is facing, and how they can be overcome. Updated 22 Jan, 2025 05:43pm
Striking a Spark in the Local Market Sparx enters the local smartphone market. Published 29 Apr, 2024 03:13pm
Lux – The Constant Star The summer 2023 campaign reveals Maya Ali as the face of Lux. Published 22 Jun, 2023 02:08pm
Kashmir take a new positioning With their new logo and packaging, the company is targeting anyone and everyone who is young at heart. Published 03 Apr, 2019 05:11pm
She’s (not) that girl! The new Lux girls, Mawra Hocane and Maya Ali, lack star power, aura and an established celebrity status. Updated 04 Aug, 2017 03:18pm
