The Power of Reframing
Reframing isn’t just a marketing tactic – it’s a game-changer. Tyrone Tellis explores how brands and individuals can redefine perceptions to their advantage.
marketing strategy
AI at Your Service
Fauzia Kerai Khan discusses how AI is redefining customisation in marketing.
Keep Calmala and Carry Onala
Talha bin Hamid on how Kamala Harris' lack of brand building may have contributed to her defeat in the US presidential elections.
How Well Does Your Consumer Behave?
Afzal Hussain writes about improving consumer marketing through behavioural change.
Gen Z Ka Falooda
In their pursuit of Gen Z, brands often find themselves navigating a minefield of clichés and questionable content, writes Ad Mad Dude.
The Zeigarnik Effect and the Power of the Incomplete
Tamoor Mir discusses how to induce engagement by leaving your audiences wanting for more.
Our Brand Really Does Suck
Raaj Kheraj on whether a little negativity can actually go a long way.