Game on – the need for sports sponsorships
Brands need sports to live. It is a symbiosis. Sports also need brands to survive.
Marketing sports
Can the Pakistan Super League get its marketing act together?
The PSL will have an uphill task if it is to survive – and much will depend on how it's marketed.
How to be successful at sports sponsorships
From sponsoring clubs like Arsenal and Chelsea to tournaments like the ICC, how Emirates nailed sports marketing.