Aurora Magazine

Promoting excellence in advertising

Marketing lessons from Donald Trump

How the US tired of politics bigly

How the US tired of politics bigly

How clever marketing, bold branding and knowing the inner workings of his audience's minds worked in favour of Trump. Updated 10 Nov, 2016 12:23pm
The Trump factor

The Trump factor

Six lessons brand managers can learn from Donald Trump. Updated 17 Mar, 2016 12:56pm