Menin Rodrigues reflects on the loss of Anthony J. Permal (1979-2024).
Updated 03 Oct, 2024 01:54pm
In our mad scramble to gain distinctiveness, why not embrace Pakistan's cultural narratives to ensure that your brand stands out?
Published 09 Jun, 2023 03:36pm
Whether B2B or B2C, the target audience is tasked with making a decision – a commonality that should not be ignored.
Published 22 Mar, 2022 12:32pm
Aurora polled Pakistan’s leading agency and corporate heads on their thoughts about AdAsia 2019
Updated 14 Dec, 2019 12:10pm
Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this?
Updated 05 Jun, 2018 12:30pm
The media needs to be reined in as well as improved, but who is going to do it?
Updated 10 Aug, 2018 04:28pm
Giving customers the right reasons to buy.
Updated 28 Jul, 2018 02:47pm