Aurora Magazine

Promoting excellence in advertising

Marketers in Pakistan

Rest in Peace, Dear Tony

Rest in Peace, Dear Tony

Menin Rodrigues reflects on the loss of Anthony J. Permal (1979-2024). Updated 03 Oct, 2024 01:54pm
Repositioning Culture for Brand Success

Repositioning Culture for Brand Success

In our mad scramble to gain distinctiveness, why not embrace Pakistan's cultural narratives to ensure that your brand stands out? Published 09 Jun, 2023 03:36pm
Rethinking B2B

Rethinking B2B

Whether B2B or B2C, the target audience is tasked with making a decision – a commonality that should not be ignored. Published 22 Mar, 2022 12:32pm
Talking Heads 2019 - Part Two

Talking Heads 2019 - Part Two

Aurora polled Pakistan’s leading agency and corporate heads on their thoughts about AdAsia 2019 Updated 14 Dec, 2019 12:10pm
‘Pul ’ vs Pull

Pul ’ vs Pull

Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this? Updated 05 Jun, 2018 12:30pm
Noises on

Noises on

The media needs to be reined in as well as improved, but who is going to do it? Updated 10 Aug, 2018 04:28pm