Marketing Myths
Tyrone Tellis busts three myths about marketing.
Marketers in Pakistan
Rest in Peace, Dear Tony
Menin Rodrigues reflects on the loss of Anthony J. Permal (1979-2024).
Repositioning Culture for Brand Success
In our mad scramble to gain distinctiveness, why not embrace Pakistan's cultural narratives to ensure that your brand stands out?
Rethinking B2B
Whether B2B or B2C, the target audience is tasked with making a decision – a commonality that should not be ignored.
Talking Heads 2019 - Part Two
Aurora polled Pakistan’s leading agency and corporate heads on their thoughts about AdAsia 2019
‘Pul ’ vs Pull
Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this?
Noises on
The media needs to be reined in as well as improved, but who is going to do it?
Confessions of a used car salesman
Giving customers the right reasons to buy.