Raising the standards of business education
Dr Shaukat Ali Brah, Dean and Professor, KSBL, on what it takes to establish and run a top-tier business school.
Market research industry in Pakistan
From crunching numbers to storytelling scenarios
To remain relevant to brand supremacy, market research companies need to rapidly effect a paradigm shift.
DIGITISING MARKET RESEARCH
Interview with Quratulain Ibrahim, MD, Nielsen Pakistan.