Just Saying: Hitting the Road (please wait)
Aurora's editorial from the May-August 2025 issue.
Mark Zuckerberg
AI, the Meta Way
What is Meta AI and how can we use it?
A Legendary-Level Marketing Case Study in the Making
Syed Amir Haleem comments on the battle lines that have been drawn between Twitter and Threads.
Will the X factor work for Musk?
Is Elon Musk committing ‘brandicide’?
Sheryl Leans Out
Has Sheryl Sandberg realised the importance of making her own space?
Will the Facebook Ad Ban Make a Difference?
Don’t hold your breath, says Julian Saunders.
Welcome to the age of Surveillance Capitalism (you are already in it – like it or not)
How Big Tech has become the single largest threat to our privacy and eventual safety.
Facebook plays cupid despite trying times!
Facebook announce a dating feature that is set to compete with Tinder and Match.
The power of research
How research-based methodologies can help build brands and increase customers.
Brand Building in the Digital Age
PAS organises a master class in Karachi, conducted by Julian Saunders; an author strategist and trainer from Google.