“It is about understanding how people live and if their values are a real value or just a declarative value”
Cristina Craciun, Global President, Motivational Research, Ipsos Understanding Unlimited, speaks to Mariam Ali Baig about the
Mariam Ali Baig
Just Saying
Aurora Magazine celebrates 25 years!
Interview: Maria Aslam, Founder and Editor, ADA Magazine
Mariam Ali Baig, Editor of Aurora Magazine, speaks to Maria Aslam, Founder and Editor in Chief of ADA Magazine, about how she started the magazine and the importance of the ADA Awards for Pakistani architects and creative professionals.
Just Saying
Aurora's editorial from the March-April 2024 issue.
“In Pakistan, we have to be patient and take a 20 to 30-year view in terms of getting things right”
Imran J. Nasrullah, MD, Golden Agri-Resources, speaks to Aurora about Pakistan's agricultural prospects, the benefits of corporate farming and the need to legislate for better food standards.
“We produce students with strong basics and who are not irrationally invested in a particular method, but are willing to adapt to the workplace”
President, Habib University, speaks to Aurora about what it means to offer a liberal arts education in Pakistan.
“We are in a period of transition, and the question is, how do we prepare for this to ensure we provide the best solutions for our clients?”
Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
Living In Our Final Century
Interview with Professor Ilhan Niaz .
"Slow and steady is how we define the way we do business"
Sammer Sultan, co-Chairman, Shan Foods, speaks to Aurora about her organisation’s ascent to success.
Aurora Editorial: Jan-Feb 2022
Aurora's ed on what women in Advertising want in 2022.
“We need to go where our consumers are going, not where they have been”
Interview with Asif Aziz, Chairman, PAS and Chief Commercial Officer, Jazz.
Hard Work and Good Intentions
Interview with Hanif Bilwani, CEO, Bonanza Satrangi.
An industry driven by corruption
In conversation with Syed Faisal Hashmi, Founder, and Sultan Ghani Afzal, CEO, Stimulus Productions Worldwide.
Reassessing the entrepreneurial ecosystem from a data perspective
In conversation with Dr. Farrukh Iqbal, Executive Director, IBA
Creativity through technology
Interview with Khalid Slaeem, CEO, RG Blue Communications.
Swimming towards blue oceans
Interview with Rashid Khan, Managing Partner & ECD, Fishbowl.
What defines the media agency of the future?
Interview with Farhan Khan, COO, Starcom Pakistan.
"The success we have achieved has been remarkable and the momentum continues"
In conversation with Asad Umar, during his tenure as President & CEO, Engro Chemical Pakistan.
Raising the standards of business education
Dr Shaukat Ali Brah, Dean and Professor, KSBL, on what it takes to establish and run a top-tier business school.
Meals on wheels
Interview with Nauman Sikandar Mirza, CEO Foodpanda Pakistan.
The best synergy between the private sector and an artist
Interview with Sameera Raja, Founder & Curator, Canvas Gallery.
An engagement with a goddess called Aurora
The evolution of Aurora.
Creative essence and brass tacks
MNJ's unique role as an incubator.
Reinventing the print experience
Interview with Sarmad Ali, MD, Jang Media Group & President, APNS.
Impact of PAS on Pakistan's ad scenario
Interview with Haroon Bashir, the former Chairman of the Pakistan Advertisers Society.
Influencing the bigger picture
Interview with Shazia Syed, Chairperson & CEO, Unilever Pakistan.
The creativity that drives the change
Interview with Aamir Allibhoy, Regional GM, BBDO Pakistan.
The GM talk
In conversation with Muzakir Ijaz, GM Lahore and Naved Qureshi, GM Karachi, Ogilvy & Mather Pakistan.
Growth in a well regulated market
Interview with Taher G. Sachak, MD, EFU Life Assurance.
Confidence minus competence equals arrogance
Dr Shahid Qureshi on why business schools are not the best place to develop an entrepreneurial mindset.