The Book of Advertising and A New Generation of Superheroes
Pakistan’s industry must prepare to deal with its fiercest agents
of change – the climate and AI, writes Mariam Ali Baig.
Mariam Ali Baig
Just Saying: Hitting the Road (please wait)
Aurora's editorial from the May-August 2025 issue.
Just Saying: Is Wellness Overrated?
Aurora's editorial from the March-April 2025 issue.
Just Saying: Screens and The Bahu
Aurora's editorial from the January-February 2025 issue.
Just Saying: AI, Creativity and Us
Aurora's editorial from the November-December 2024 issue.
“If we are not recording and making public the good work that is being done, it makes it more difficult to access that finance.”
Andrew Bailey, MD, BASF Pakistan and Member of the Overseas Investors Chamber of Commerce and Industry (OICCI) Management Committee speaks to Mariam Ali Baig about the private sector’s role in the fight against climate change.
Just Saying
Aurora's editorial from the July-August 2024 issue.
“It is about understanding how people live and if their values are a real value or just a declarative value”
Cristina Craciun, Global President, Motivational Research, Ipsos Understanding Unlimited, speaks to Mariam Ali Baig about the power of insights and the impact of AI on motivational research.
Just Saying
Aurora Magazine celebrates 25 years!
Interview: Maria Aslam, Founder and Editor, ADA Magazine
Mariam Ali Baig, Editor of Aurora Magazine, speaks to Maria Aslam, Founder and Editor in Chief of ADA Magazine, about how she started the magazine and the importance of the ADA Awards for Pakistani architects and creative professionals.
Just Saying
Aurora's editorial from the March-April 2024 issue.
“In Pakistan, we have to be patient and take a 20 to 30-year view in terms of getting things right”
Imran J. Nasrullah, MD, Golden Agri-Resources, speaks to Aurora about Pakistan's agricultural prospects, the benefits of corporate farming and the need to legislate for better food standards.
“We produce students with strong basics and who are not irrationally invested in a particular method, but are willing to adapt to the workplace”
President, Habib University, speaks to Aurora about what it means to offer a liberal arts education in Pakistan.
“We are in a period of transition, and the question is, how do we prepare for this to ensure we provide the best solutions for our clients?”
Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
Living In Our Final Century
Interview with Professor Ilhan Niaz .
"Slow and steady is how we define the way we do business"
Sammer Sultan, co-Chairman, Shan Foods, speaks to Aurora about her organisation’s ascent to success.
Aurora Editorial: Jan-Feb 2022
Aurora's ed on what women in Advertising want in 2022.
“We need to go where our consumers are going, not where they have been”
Interview with Asif Aziz, Chairman, PAS and Chief Commercial Officer, Jazz.
Hard Work and Good Intentions
Interview with Hanif Bilwani, CEO, Bonanza Satrangi.
An industry driven by corruption
In conversation with Syed Faisal Hashmi, Founder, and Sultan Ghani Afzal, CEO, Stimulus Productions Worldwide.
Reassessing the entrepreneurial ecosystem from a data perspective
In conversation with Dr. Farrukh Iqbal, Executive Director, IBA
Creativity through technology
Interview with Khalid Slaeem, CEO, RG Blue Communications.
Swimming towards blue oceans
Interview with Rashid Khan, Managing Partner & ECD, Fishbowl.
What defines the media agency of the future?
Interview with Farhan Khan, COO, Starcom Pakistan.
"The success we have achieved has been remarkable and the momentum continues"
In conversation with Asad Umar, during his tenure as President & CEO, Engro Chemical Pakistan.
Raising the standards of business education
Dr Shaukat Ali Brah, Dean and Professor, KSBL, on what it takes to establish and run a top-tier business school.
Meals on wheels
Interview with Nauman Sikandar Mirza, CEO Foodpanda Pakistan.
The best synergy between the private sector and an artist
Interview with Sameera Raja, Founder & Curator, Canvas Gallery.
An engagement with a goddess called Aurora
The evolution of Aurora.
Creative essence and brass tacks
MNJ's unique role as an incubator.