“My dream is for Rastah to be one of the biggest brands outside of Asia, not just South Asia”
Zain Ahmad, CEO and Creative Director, Rastah, speaks to Aurora about the journey that took his brand from the streets of Vancouver to celebrity status.
made in pakistan
Caught Betwixt
The dilemma of choosing between a global and a local client.
What It Really Means To Be ‘Made in Pakistan’
‘Made in Pakistan’ also means adhering to the ethics that come with the responsibilities implied in the claim.
Building a Global Business Made in Pakistan
Why brands must learn to evolve into multinational organisations.