Transformation in Progress
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
machine learning
Mad Men vs. Mad Machines
Asrar Alam discusses the infinite possibilities AI can bring to creativity.
The threat of maliciously directed AI through human agency exists today
Jawwad Ahmed Farid, Professor of Practice, IBA School of Maths & Computer Science, speaks to Aurora about where AI stands in Pakistan in terms of its applications, research and future.