Documenting the untold story of advertising
A review of The Dawn of Advertising in Pakistan (1947-2017).
Lux ads
LUX: a soap to stardom
Charting Lux's brand odyssey.
When pioneering brands became lifestyle influencers
The trajectory of the branded journey.
She’s (not) that girl!
The new Lux girls, Mawra Hocane and Maya Ali, lack star power, aura and an established celebrity status.