Aurora Magazine

Promoting excellence in advertising

Lifelong Learning

Drive Over Degrees

Drive Over Degrees

Afzal Hussain discusses why university graduates often fail to cut the mustard with ad agencies. Published 11 Mar, 2024 02:24pm
Learning In Crisis

Learning In Crisis

Learning today requires a new mental paradigm that fits the culture of a new generation, argues Puruesh Chaudhary. Published 04 Mar, 2024 10:17am
Understanding Education

Understanding Education

The requirement of teaching is not a process of pouring in, but drawing out, argues Durriya Kazi. Published 04 Mar, 2024 10:16am
Attitude Rather Than Grades

Attitude Rather Than Grades

Until Pakistan’s institutes of higher learning acknowledge the critical need to take an entirely new approach to the education they are imparting, graduates will have to learn to unlearn to succeed in their chosen career paths, argues Atiya Zaidi. Published 01 Mar, 2024 11:17am
Learning To Collaborate

Learning To Collaborate

To succeed, clients and agencies need to adopt new rules of engagement, argues Tyrone Tellis. Published 28 Feb, 2024 03:30pm
Taught By Robots?

Taught By Robots?

Urooj Hussain discusses the potential impact of AI dependence on critical thinking skills in the classroom. Published 28 Feb, 2024 12:02pm
A New Education Order

A New Education Order

The current educational transformation is not merely about embracing new technologies. It is about fostering a new mindset towards education, writes Hasan Saeed. Published 27 Feb, 2024 10:16am
At the Forefront of the New Corporate Game

At the Forefront of the New Corporate Game

Farhia Jabbar discusses how young graduates backed with an AI education, are set to play an important new role in the dynamics of the corporate world. Published 27 Feb, 2024 10:16am
The Struggle To Keep Up-To-Date

The Struggle To Keep Up-To-Date

As new theories and knowledge come on stream, marketers will have to make concerted efforts to expose themselves to new learning streams, writes Sheikh Adil Hussain. Published 26 Feb, 2024 10:45am