Aurora Magazine

Promoting excellence in advertising

Lifelong Learning

Drive Over Degrees

Drive Over Degrees

Afzal Hussain discusses why university graduates often fail to cut the mustard with ad agencies. Published
Learning In Crisis

Learning In Crisis

Learning today requires a new mental paradigm that fits the culture of a new generation, argues Puruesh Chaudhary. Published
Understanding Education

Understanding Education

The requirement of teaching is not a process of pouring in, but drawing out, argues Durriya Kazi. Published
Attitude Rather Than Grades

Attitude Rather Than Grades

Until Pakistan’s institutes of higher learning acknowledge the critical need to take an entirely new approach to the education they are imparting, graduates will have to learn to unlearn to succeed in their chosen career paths, argues Atiya Zaidi. Published
Learning To Collaborate

Learning To Collaborate

To succeed, clients and agencies need to adopt new rules of engagement, argues Tyrone Tellis. Published
Taught By Robots?

Taught By Robots?

Urooj Hussain discusses the potential impact of AI dependence on critical thinking skills in the classroom. Published
A New Education Order

A New Education Order

The current educational transformation is not merely about embracing new technologies. It is about fostering a new mindset towards education, writes Hasan Saeed. Published
At the Forefront of the New Corporate Game

At the Forefront of the New Corporate Game

Farhia Jabbar discusses how young graduates backed with an AI education, are set to play an important new role in the dynamics of the corporate world. Published
The Struggle To Keep Up-To-Date

The Struggle To Keep Up-To-Date

As new theories and knowledge come on stream, marketers will have to make concerted efforts to expose themselves to new learning streams, writes Sheikh Adil Hussain. Published