For the Sheer Fun Of It
From his American shores, Oswald Lucas looks at how advertising is done there and
here – and concludes Pakistani advertisers need to have much more fun.
Lay's
“In Pakistan, we have to be patient and take a 20 to 30-year view in terms of getting things right”
Imran J. Nasrullah, MD, Golden Agri-Resources, speaks to Aurora about Pakistan's agricultural prospects, the benefits of corporate farming and the need to legislate for better food standards.