Aurora Magazine

Promoting excellence in advertising

Lakson

Revisiting ‘The Rhythm of Unity’

Revisiting ‘The Rhythm of Unity’

A little over three decades ago, ‘The Rhythm of Unity’ set a benchmark in Pakistan's advertising history. Mamun M. Adil revisits this iconic TVC and the story behind its creation. Updated
Going up in smoke!

Going up in smoke!

The reflection on the lost splendour of cigarette advertising. Updated