"The core objective of advertising is to have a message retained in a very cluttered environment"
Amir Haleem, CEO, Skale Interactive and Kueball Digital, speaks about the complexities in the client-agency dynamic.
KueBall Digital
Don’t bet your brand’s digital budget on a traditional agency
Bad, bad idea!
Harmonise or go bust
Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands.
The art of appointing great agencies
Clients are leading both their brands and the profession down the garden path of mediocrity.
The excitement of constant change
Syed Amir Haleem gives his digital predictions for 2018.
The Top 5 Viral Moments of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
The straight-talking pro
Syed Amir Haleem, CEO, Kueball Digital, in profile.
Social media: The double-edged sword
Digital mishaps – why they happen and how to avoid them.
Now, who is a happy Millennial?
The CEO of KueBall Digital on how to retain Millennials.
How to waste money, bankrupt channels and drive audiences crazy?
The pursuit of cheaper airtime by clients is forcing TV networks to extend their ad breaks to ridiculous lengths.