Aurora Magazine

Promoting excellence in advertising


The Thoughtful  Strategist

The Thoughtful Strategist

Mamun M. Adil profiles Salman Ali, Director Planning, MullenLowe Group. Published 07 Jan, 2023 11:42am
The trap of vanity metrics

The trap of vanity metrics

Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI. Published 03 Jul, 2018 10:31am