Campaign Watch
Hafsa Mehak, Creative Consultant, Symmetry Group, picks her favourite and not-so-favourite recent ad campaigns.
knorr noodles
Wanting It All in a Single Food Package
Instagramming may be the rage among Gen Z, but influencers not so much, argues Fatima S. Attarwala.
Knorr Sets Out to Attract New Audiences
Zeenat Chaudhary on why Knorr Noodles are targeting Millennials and Gen Zers
Our Brand Really Does Suck
Raaj Kheraj on whether a little negativity can actually go a long way.