Heart Over Horsepower
Car advertising in Pakistan needs to take a U-turn, argues Sami Qahar.
Kia
A Few of My Favourite Things
Ghania Abrar, Associate Creative Director, IAL Saatchi & Saatchi Pakistan lists her favourite ad campaigns.
Sputtering Along
Once ranked the 15th largest automotive assembler in the world, Pakistan’s auto industry is now in dire straits, writes Mazhar Mohsin Chinoy.
Revved Up?
The latest automotive ads in review.
Campaign Watch: End 2019
Shrinking budgets. Dwindling timelines. Non-existent briefs.
A clear road ahead?
The rising prospects of Pakistan’s automobile industry.