A Culture of Hi, Bye and Burgers
Our advertising industry is plagued by mediocrity. Khalid Naseem explains why.
Khalid Naseem
How Not to Misfire the Message
Khalid Naseem on how to avoid the pitfalls of bad messaging.
Food Fetishes and Social Media
Khalid Naseem on the impact of social media on the food choices of Gen Z and Millennials.
Secrets of the Long Distance Runners
Khalid Naseem evokes some of the Pakistani brands that have withstood the test of time.
Last Chance Saloon?
Traditional agencies have a chance to regain lost ground by integrating digital technology across their offerings.
A Decision in the Right Direction
Khalid Naseem highlights the complexities that go into a car purchasing decision.
The Covid-19 Silver Lining
Khalid Naseem, Head of Strategy, Firebolt, on the unintended benefits of the pandemic.
Making the Shift to Iconic Branding
Successful brands don’t do functional or emotional; they do iconic, writes Khalid Naseem.
Finding Pakistan’s Competitive Advantage
Khalid Naseem on the right way to solve Pakistan’s economic problems.
Why agencies are failing to adopt real change
Why, despite the talk, agencies are holding on to the status quo.
The importance of being cool
Khalid Naseem, Head of Strategy, Firebolt63, on why cool brands always win.
Feel it, don’t think it
Fashion brands should avoid falling into the trap of functionality.
A man of few words
Khalid Naseem, Director Strategy, Firebolt63, in profile.
Agency makeover
Khalid Naseem on why agencies are failing to integrate the communications function.
The future of media
Media predictions for 2018.