Aurora Magazine

Promoting excellence in advertising

Kababjees

Did Local Brands Seize the Boycott Opportunity?

Did Local Brands Seize the Boycott Opportunity?

Kashif Hafeez Siddiqui tracks the results of five surveys on the BDS Movement and concludes that without a commitment to invest, success can only be fleeting for local brands. Published
Build Brands, Not Products

Build Brands, Not Products

Shoaib Qureshy discusses how local brands can beat multinationals and delight their customers. Updated
To Boycott or Not to Boycott?

To Boycott or Not to Boycott?

The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments. Updated