“If power companies cannot recover their legitimate costs, the consumers will suffer along with the sector”
Imran Rana, Spokesperson and Director Communications, KE, speaks to Aurora about the future of renewable energy in Pakistan.
K-Electric
K-Electric Pushes for Inclusivity
How KE is promoting the inclusion of women in the workforce.
Karachi’s Power Woes and Role of Communication
Aamir Abbasi on why Karachi’s safety-related power issues require a hot pursuit through public communication.
Beyond cricket
Football, if developed properly, can become a popular choice for brand sponsorship.
From KESC to K-Electric
The rebranding campaign includes a new logo and tagline and a change in name from KESC to K-Electric.