How Not to Misfire the Message
Khalid Naseem on how to avoid the pitfalls of bad messaging.
Josh condoms
Campaign Watch
Shiraz Malik, Creative Director and Partner, Half Full Studio, picks his favourite and not-so-favourite recent ad campaigns.
The Thoughtful Strategist
Mamun M. Adil profiles Salman Ali, Director Planning, MullenLowe Group.
Josh maango josh se
Josh tackles taboos surrounding the purchase and use of contraceptives in their latest campaign.
Thanda Josh!
A review of Josh's latest campaign.
Taboo or not taboo?
The challenges of advertising taboo products in Pakistan.
A touch of Mexican Josh
Juan Garcia, Country Managing Director at DKT International, on the novel experience of marketing condoms in Pakistan.
Why the new Josh ad is an epic fail
It may have been banned by PEMRA for obscenity but it doesn't do anything for the brand either.
The lighter side of Prudence
Prudence, DKT International's premium condom brand, will take its Comedy Tour to Islamabad after Ramzan.
Planning happy families
When Josh meets Sathi.