Celebrating Advertising
How should the Effies evolve?
Jazz Pakistan
Applause, Achievements and Advertising Magic
The Effie Awards 2025 honoured the most impactful campaigns of the previous year.
From Telco to Techno
Pakistan’s telecom companies have no option but to diversify
in their search for new revenue streams, writes Nasir Jamal.
The Great Pakistani Brand Brawls
Ayesha Aman writes about how brand battles have defined Pakistani advertising.
“We need to go where our consumers are going, not where they have been”
Interview with Asif Aziz, Chairman, PAS and Chief Commercial Officer, Jazz.