The Rise of the Short, Cut Reel
Why watch an entire series when snippets will do? Siham Basir comments on a growing trend among younger audiences.
instagram reels
Mobile First and Last
Mehwish Aslam discusses how Gen Z’s lifestyle culture is shaping media choices and brand strategies.
Scroll, Tap and Share
Zubair Mallick discusses the power of the short-form video.
The Way the Reels Crumble
Alyan Khan-Yusufzai on the Crumble cookie phenomenon.
Here Today, Gone Tomorrow?
Is Facebook a dying platform or is it here to stay?