Pakistan’s Quiet Financial Revolution
As Gen Z change the banking and finance game, Umair Mohsin
reflects on how best banks can update their own digital game.
Oh for That Rhode Lip Case!
Misha Muttalib discusses how social media is shaping consumer behaviour through the power of aesthetic marketing
Don’t Be a Copycat or a Suck-up!
In the age of AI-infused drivel, human ingenuity and authentic, trustworthy content
is the only way to stand out, writes Amber Arshad.
The Unbearable Pressures of the Peer Perfect Life
Yawar Iqbal examines the anxieties that lurk behind the social media screen.
The Long-Form Comeback
Will the rising popularity of podcasts return our attention to longer formats? Sophiya Shams Rafi poses the question.
Do You Speak Internet?
Internet speak may be here to stay, but is it making what we want to say rather dull and monochromatic? Riffat Rashid poses the question.
The Way the Reels Crumble
Alyan Khan-Yusufzai on the Crumble cookie phenomenon.
Auntie Algo and the Perfect Rishta
Auntie Algo has a rather unconventional proposal for Umair Kazi.
The Paradox of Creative Limitations
Limitations often have the power to unleash untapped sources of creativity, writes Tamoor Mir.
What Is Not Going To Change
Within the swirls of uncertainties created by AI, Julian Saunders lists what will not change.
Sitting Pretty
M. Hussain profiles Mina Salman, Founder, Bagallery.
A Legendary-Level Marketing Case Study in the Making
Syed Amir Haleem comments on the battle lines that have been drawn between Twitter and Threads.
Wanting It All in a Single Food Package
Instagramming may be the rage among Gen Z, but influencers not so much, argues Fatima S. Attarwala.
I’m Instain’ It
Muhammad Bin Husain explores transformations in food and culinary preferences among Gen Zers.
Here Today, Gone Tomorrow?
Is Facebook a dying platform or is it here to stay?
Sheryl Leans Out
Has Sheryl Sandberg realised the importance of making her own space?