“Baby, You Can Drive My Car – Yes, I’m Gonna Be a Star”
The confluence of new-age consumers and influencers is creating a culture of off-the-wall aspirations, writes Yawar Iqbal.
Instagam
The Length Between a Click and a Skip
Taimur Tajik comments on ads, both short and long, that make the cut.
AI, the Meta Way
What is Meta AI and how can we use it?
Are Influencers Good Value for Your Brand?
In the labyrinth of social media platforms and metrics, Sami Qahar proposes five parameters on which to make your judgement call.
Learning In Crisis
Learning today requires a new mental paradigm that fits the culture of a new generation, argues Puruesh Chaudhary.
Say Yes to Instagram Polls
The reasons why Instagram’s polls feature can boost your reach.
In search of cupid on social media
How Dawn Films are digitally promoting 7 Din Mohabbat In.