Aurora Magazine

Promoting excellence in advertising

inspiration or imitation?

Chori is not inspiration

Chori is not inspiration

There is a difference between inspiration and plagiarism, and your inner voice knows it. Updated 27 Jan, 2016 09:53am
The unoriginal sin

The unoriginal sin

The pernicious tendency of agencies and local brands to deliberately cross all lines between inspiration and imitation. Updated 27 Jul, 2015 10:56am