Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
Updated 23 Jan, 2024 12:50pm
Zohare Ali Shariff examines the changes that have affected PR in the last 25 years.
Published 17 Jan, 2024 04:45pm
Nescafé rolls out Pakistan's first AI-generated campaign to promote its chilled coffee range.
Published 04 Jan, 2024 03:28pm
In an attention span compromised world, only influencer marketing will work, argues Ad Mad Dude.
Published 25 Oct, 2023 04:33pm
Instagramming may be the rage among Gen Z, but influencers not so much, argues Fatima S. Attarwala.
Published 23 Aug, 2023 11:51am
Influencer marketing has become a double-edged sword, argues Raaj Kheraj.
Published 02 Jul, 2022 12:37pm
CEO, Talking Point PK, speaks to Aurora about the impact of social media on the PR function.
Updated 29 Jun, 2022 12:37pm
