Aurora Magazine

Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty. Updated 12 Jul, 2024 02:44pm

The confluence of new-age consumers and influencers is creating a culture of off-the-wall aspirations, writes Yawar Iqbal. Published 03 Jul, 2024 11:11am

Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences. Updated 23 Jan, 2024 12:50pm

Zohare Ali Shariff examines the changes that have affected PR in the last 25 years. Published 17 Jan, 2024 04:45pm

Nescafé rolls out Pakistan's first AI-generated campaign to promote its chilled coffee range. Published 04 Jan, 2024 03:28pm

In an attention span compromised world, only influencer marketing will work, argues Ad Mad Dude. Published 25 Oct, 2023 04:33pm

Instagramming may be the rage among Gen Z, but influencers not so much, argues Fatima S. Attarwala. Published 23 Aug, 2023 11:51am

Influencer marketing has become a double-edged sword, argues Raaj Kheraj. Published 02 Jul, 2022 12:37pm

CEO, Talking Point PK, speaks to Aurora about the impact of social media on the PR function. Updated 29 Jun, 2022 12:37pm