Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
Zohare Ali Shariff examines the changes that have affected PR in the last 25 years.
Nescafé rolls out Pakistan's first AI-generated campaign to promote its chilled coffee range.
In an attention span compromised world, only influencer marketing will work, argues Ad Mad Dude.
Instagramming may be the rage among Gen Z, but influencers not so much, argues Fatima S. Attarwala.
Influencer marketing has become a double-edged sword, argues Raaj Kheraj.
CEO, Talking Point PK, speaks to Aurora about the impact of social media on the PR function.