Aurora Magazine

Promoting excellence in advertising

influencers

Why Is Pakistan’s News Media Ignoring Gen Z?

Why Is Pakistan’s News Media Ignoring Gen Z?

Gen Z are interested in the news. They are just not interested in the way it is presented to them by the country’s news media organisations, argues Zahra Salah Uddin. Updated 07 Nov, 2024 04:32pm
Being Karachista

Being Karachista

A day in the life of Salima Feerasta aka Karachista, one of Pakistan’s prominent lifestyle influencers. Published 08 Aug, 2024 11:13pm
Stuck Between a Rock and a Hard Place

Stuck Between a Rock and a Hard Place

Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty. Updated 12 Jul, 2024 02:44pm
From Influencers to AI

From Influencers to AI

Zohare Ali Shariff examines the changes that have affected PR in the last 25 years. Published 17 Jan, 2024 04:45pm
Chilling With Nescafé

Chilling With Nescafé

Nescafé rolls out Pakistan's first AI-generated campaign to promote its chilled coffee range. Published 04 Jan, 2024 03:28pm