Brand Awareness Is Not Brand Love
Influencer marketing has become a double-edged sword, argues Raaj Kheraj.
influencer PR
“If a certain influencer suddenly becomes famous, we must have the ability to get to her before anyone else”
CEO, Talking Point PK, speaks to Aurora about the impact of social media on the PR function.
Keeping up the PR Momentum in a Digital World
Zofeen Ihsan on the evolution of the PR function.