Aurora Magazine

Promoting excellence in advertising

Indus Valley School of Art and Architecture

The Power of Music

The Power of Music

Arshad Mahmud is one of those rare composers who can effortlessly move from the music of Faiz's poetry to the more prosaic medium of commercial music making. Here, he speaks about his musical experiences in the world of marketing. Updated 22 Jul, 2025 12:20pm
From Aesthetics to Actual Impact

From Aesthetics to Actual Impact

Kiran Ahmad discusses how design underpinned by strong research can make a tangible difference in people’s lives. Updated 13 Mar, 2025 12:40pm