Aurora Magazine

Promoting excellence in advertising

Independence Day advertising in Pakistan

Be Smart and Forget the Green Stuff on August 14

Be Smart and Forget the Green Stuff on August 14

Rather than going for the same patriotic themes every Independence Day, agencies are better off creating educational and thought-provoking campaigns, argues Nadeem F. Paracha. Updated
The Failure Revolution

The Failure Revolution

Tyrone Tellis is amazed by Dalda’s Independence Day ad. Updated
Campaigning During  a Crisis

Campaigning During a Crisis

This year’s Independence Day campaigns are like compasses directing us through the rough seas of our nation's challenges. Updated
Piggybacking on patriotism

Piggybacking on patriotism

As brands celebrated independence, the output was mostly mediocre with some spurts of meaningful creativity. Updated