Aurora Magazine

Promoting excellence in advertising

Independence Day advertising in Pakistan

Be Smart and Forget the Green Stuff on August 14

Be Smart and Forget the Green Stuff on August 14

Rather than going for the same patriotic themes every Independence Day, agencies are better off creating educational and thought-provoking campaigns, argues Nadeem F. Paracha. Updated 14 Aug, 2024 01:38am
The Failure Revolution

The Failure Revolution

Tyrone Tellis is amazed by Dalda’s Independence Day ad. Updated 13 Aug, 2024 05:33pm
Campaigning During  a Crisis

Campaigning During a Crisis

This year’s Independence Day campaigns are like compasses directing us through the rough seas of our nation's challenges. Updated 15 Aug, 2023 05:32pm
Piggybacking on patriotism

Piggybacking on patriotism

As brands celebrated independence, the output was mostly mediocre with some spurts of meaningful creativity. Updated 29 Sep, 2017 02:41pm