Campaign Watch
Emen Iftikhar Kiani selects her favourite and least favourite ad campaigns.
Impact BBDO
Reimagining Bridal Henna
Launched in response to rising violence reported during the pandemic, InkVisible, a campaign by UN Women and Impact BBDO, uses henna to highlight domestic abuse in Pakistan. Riva Khwaja reports.
Easypaisa Sets a New Safety Standard for OOH
Sophia Khan on the hidden dangers of Pakistan’s outdoor advertising industry and how Easypaisa’s ‘Insured Billboards’ campaign is pushing the industry towards greater accountability and safety.
A Few of Our Favourite Things
The Aurora team picks their favourite ads.
Excellence Over Perfection: Highlights from the ADA Awards 2025
Zehra Khan on how the ADA Awards continue to celebrate creative excellence in Pakistan’s architecture, design and art industries.