“Baby, You Can Drive My Car – Yes, I’m Gonna Be a Star”
The confluence of new-age consumers and influencers is creating a culture of off-the-wall aspirations, writes Yawar Iqbal.
HERBeauty
Looking Good in Times of Stress
Mamun M. Adil examines how beauty and personal care (BPC) brands are adapting their strategies to meet the changing expectations of their increasingly cost-sensitive and well-informed consumer base.