Cut the Rap, They’ve Won Cannes
Pakistani creatives have so much relevant inspiration to draw from at home, so what’s with the rap frenzy that is seizing our advertising, wonders Ad Mad Dude.
Hashmi Surma
Hashmi’s ‘Majestic’ Evolution
Hashmi rebrands in 225-year history.
THE BUSINESS OF BEAUTY
Whatever else happens to the economy, the beauty and personal care segment continues to maintain an upwards trajectory.