"That we were able to buy a medium sized electronic appliance in the throes of the pandemic felt like something of an achievement"
Updated
In-store is the real moment of truth when it comes to a product purchase. Shoaib Qureshy discusses a few winning approaches.
Published
Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies.
Published
Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies.
Published
Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies.
Updated