Localising the Global Strategy As the BDS movement continues to make significant inroads in profitability, multinational companies need to modify their strategic thinking, writes Omar Farooq. Updated 21 Jul, 2024 11:09pm
A Shining Moment for Pakistani Brands? Will the current BDS Movement translate into longer term local success? Umair Mohsin poses the question. Updated 02 Aug, 2024 03:49pm