Creativity has moved on, but ad agencies don’t seem to have realised it, argues Patrick Collister.
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With one ‘Ogilvy’, the agency aims to become a much more client-centred organisation.
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If you want your agency to be taken seriously, training could be the best investment you ever make...
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Patrick Collister, Creative Director, The Zoo at Google, on 70 years from a global perspective
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PAS organises a master class in Karachi, conducted by Julian Saunders; an author strategist and trainer from Google.
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