Aurora Magazine

Promoting excellence in advertising

GirlGottaEat

Come Eid With Me!

Come Eid With Me!

Riffat Rashid invites a spaced-out restaurateur, a wannabe food critic and a high-society insider for an Eid brunch. Updated
Dodging the Algorithm

Dodging the Algorithm

Riffat Rashid discusses the content, formats and platforms that dominated 2024. Published
Food From The Future

Food From The Future

Riffat Rashid on how Karachi’s top chefs reimagined dining at Unilever Food Solutions' Future Menus event. Updated
Every day, I’m (not) hustling

Every day, I’m (not) hustling

A day in the life of Riffat Rashid, content creator for digital food content platforms such as GirlGottaEat and Hungry In Karachi. Published
I’m Instain’ It

I’m Instain’ It

Muhammad Bin Husain explores transformations in food and culinary preferences among Gen Zers. Published