Hypocrisy or Authenticity?
The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan.
Gillette
Should Men Look Good Only To Attract Women?
Why are beauty and personal care ads aimed at Pakistani men so lame? Sami Qahar poses the question.
A Purpose to What Purpose?
Pakistani brands need to understand that purpose-led campaigns need concrete
and consistent follow-through to be credible.
The best a man can be
Why do people think that Gillette’s new ad is pitting men against women and trying to emasculate men?