From PR to Strategic Communications
An evolution of the PR industry is in the offing, one that demands a multifaceted approach to communication that is in sync with a new generation.
genz
Understanding Pakistan’s New Consumers
As Gen Z increasingly defines what the market will be in Pakistan, brands must understand these important new consumers.
KFC's Changing Business Model
Noor Alam, CMO, KFC Pakistan, speaks about the brand’s progress over the years.
The Many Moods of Spotify
Feeling stressed? Pick a tune.
Still a Matter of History, Not Her-Story
Despite decades of ‘progress’, advertising continues to be riddled with examples of gender stereotyping, writes Aneera Fareed.
What Does Gen Z Really Want?
To find out, Muneeb Akram speaks to three Gen Z creatives.
What’s Your Social Media Flavour?
The social media preferences of different generations.
Fly Before You Tweet!
Muhammad Ali Khan on how to make your brand matter.