Aurora Magazine

Promoting excellence in advertising

Generative AI

Don’t Be a Copycat or a Suck-up!

Don’t Be a Copycat or a Suck-up!

In the age of AI-infused drivel, human ingenuity and authentic, trustworthy content is the only way to stand out, writes Amber Arshad. Published
A Dynamic New Phase for DOOH

A Dynamic New Phase for DOOH

Ahsan Shaikh discusses how generative AI has transformed Pakistan’s OOH landscape. Published
Urdu, Identity and AI

Urdu, Identity and AI

Pakistani technologists need to acquire the expertise to develop AI applications that respond to the requirements of the country and its citizens, argues Zeerak Ahmed. Updated
The Artificial Versus the Real

The Artificial Versus the Real

AI can certainly help us do some stuff better, but it cannot do anything without us having done it before, writes Taimur Tajik. Published
Hey Chatbot! Do I Really Need You?

Hey Chatbot! Do I Really Need You?

Adopting AI without a clear purpose or sense of outcome can cause more trouble than benefit, argues Alyan Khan-Yusufzai. Published
Transformation in Progress

Transformation in Progress

The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob. Published
Making Generative AI Work for You

Making Generative AI Work for You

Generative AI has phenomenal potential to augment and accelerate work and business, but it can never replace human ingenuity, argues Amber Arshad. Updated