The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
Published24 Oct, 202304:44pm
Generative AI has phenomenal potential to augment and accelerate work and business, but it can never replace human ingenuity, argues Amber Arshad.
Updated10 Jul, 202304:49pm
The greatest value of human analysis lies in our ability to answer ad hoc questions that are complex and nonlinear, argues Ans Khurram.
Published10 Jul, 202302:31pm