Aurora Magazine

Promoting excellence in advertising

Generative AI

Urdu, Identity and AI

Urdu, Identity and AI

Pakistani technologists need to acquire the expertise to develop AI applications that respond to the requirements of the country and its citizens, argues Zeerak Ahmed. Updated 13 Jan, 2025 01:11pm
The Artificial Versus the Real

The Artificial Versus the Real

AI can certainly help us do some stuff better, but it cannot do anything without us having done it before, writes Taimur Tajik. Published 08 Jan, 2025 11:09am
Hey Chatbot! Do I Really Need You?

Hey Chatbot! Do I Really Need You?

Adopting AI without a clear purpose or sense of outcome can cause more trouble than benefit, argues Alyan Khan-Yusufzai. Published 07 Jan, 2025 10:18am
Transformation in Progress

Transformation in Progress

The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob. Published 24 Oct, 2023 04:44pm
Making Generative AI Work for You

Making Generative AI Work for You

Generative AI has phenomenal potential to augment and accelerate work and business, but it can never replace human ingenuity, argues Amber Arshad. Updated 10 Jul, 2023 04:49pm