Aurora Magazine

Promoting excellence in advertising

Generational marketing strategies

From Employees to Influencers

From Employees to Influencers

Employee-generated content is proving to be a far more effective tool for brands than traditional marketing strategies, argues Eman Ali. Updated 25 Apr, 2025 01:33pm
Uncool, But Oh So Valuable

Uncool, But Oh So Valuable

Urooj Hussain on the dangers of ignoring Gen X and Millennials in the media mix. Published 12 Mar, 2025 12:16pm