Zabardasti Ki Baat
Rather than mirror society, advertising should strive to change it, argues Atiya Zaidi.
gender gap
“A huge and consistent finding is the massive gender gap when it comes to internet access”
Jahanzaib Haque, author of Pakistan’s Internet Landscape 2022 and Chief Digital Strategist and Editor, Dawn.com, speaks to Mamun M. Adil about key takeaways from the report.
Still a Matter of History, Not Her-Story
Despite decades of ‘progress’, advertising continues to be riddled with examples of gender stereotyping, writes Aneera Fareed.
Pakistan’s Widening Digital Gender Divide
The underlying causes that have put Pakistan at the bottom of the pile in terms of worldwide Internet inclusivity.
What do the women in our ads usually do?
Why our brands and ad makers desperately need to think of women as human beings, not appliances or objects.
Does the victimised woman sell better than the empowered one?
Why we all need to step up to the Women’s Media Complaint Cell – and you don’t have to be a woman to do it.