Beware of Brand Reactance
Brands need to refocus their strategies on securing rather than
deflecting their consumers’ attention, writes Afzal Hussain.
Gen Z Pakistan
Digitally Pakistani
Digitally engaged perhaps, but Gen Z’s core values are deeply embedded in what it means to be Pakistani, writes Kashif Hafeez Siddiqui.
Blame the Content Not the Attention Span
Gen Z does not have short attention spans, just an aversion to bad content, argues Sameer Ali.
Just Saying: Screens and The Bahu
Aurora's editorial from the January-February 2025 issue.