From Employees to Influencers
Employee-generated content is proving to be a far more effective tool for brands than traditional marketing strategies, argues Eman Ali.
Gen Z media consumption
Digitally Pakistani
Digitally engaged perhaps, but Gen Z’s core values are deeply embedded in what it means to be Pakistani, writes Kashif Hafeez Siddiqui.
The Rise of the Short, Cut Reel
Why watch an entire series when snippets will do? Siham Basir comments on a growing trend among younger audiences.
A Digital-First World
As media consumption patterns transition to short-form, on-demand content,
Yasser Akhtar discusses the implications of these changes on brands.
Just Saying: Screens and The Bahu
Aurora's editorial from the January-February 2025 issue.
Meet the Listening Generation
Brands are misreading Gen Z, writes Nadeem F. Paracha.