Digitally Pakistani
Digitally engaged perhaps, but Gen Z’s core values are deeply embedded in what it means to be Pakistani, writes Kashif Hafeez Siddiqui.
Gen Z media consumption
The Rise of the Short, Cut Reel
Why watch an entire series when snippets will do? Siham Basir comments on a growing trend among younger audiences.
A Digital-First World
As media consumption patterns transition to short-form, on-demand content,
Yasser Akhtar discusses the implications of these changes on brands.
Just Saying: Screens and The Bahu
Aurora's editorial from the January-February 2025 issue.
Meet the Listening Generation
Brands are misreading Gen Z, writes Nadeem F. Paracha.