Aurora Magazine

Promoting excellence in advertising

Gen Z activism

Rising Stars: Youth Climate Activists From Pakistan

Rising Stars: Youth Climate Activists From Pakistan

Anushe Engineer on how Pakistan’s youth are leading the charge for climate justice by challenging outdated systems, driving grassroots activism and demanding real change. Updated 22 Mar, 2025 11:13pm
Cracking the Gen Z Code

Cracking the Gen Z Code

As they weave across the digital ecosystems, brands will have to adjust their advertising playbook for Gen Z, writes Faiza Musawer. Published 17 Mar, 2025 10:09am